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Thursday, January 7, 2010

What Artfire is Doing Right

ArtFire - Buy Handmade - Sell Handmade


I wasn't getting much out of my $7 a month at Artfire, back when I had an account for $7 a month. It's up to $12 now, and I'm seriously thinking of going back and putting more effort into my Artfire account as a Verified Seller. Here's why.

1) I love that I can customize my shop. But that's really kind of an aesthetic thing. I'm cruising around, though, and there's a blog available here, a detailed bio section... heck this could almost be my website. If I type a link in at Etsy, it's dead and the linkee has to paste it into a browser. That's lame, Etsy. Artfire even lets me link to my Etsy shop, if I want to.

2) Google Analytics isn't that difficult at Etsy, but it's a BREEZE at Artfire. You can click on your item in "My Studio Stats" and see exactly what search was typed in at Google, and exactly where your traffic is coming from, with no visit to Google Analytics' somewhat confusing site. I LOVE this. Why is this awesome? If you know what tags are bringing people to your shop, you can hone them to bring more traffic. If you know you have a lot of people coming from Twitter or your blog, you can put more effort into Twitter or your blog.

3) Oh my god, the help guides section! Okay, I don't have to be a paid user to use these, but I'm in love with the fact that there is SO much helpful information on marketing right there in that left column. You really need to go check them out if you sell online. I particularly recommend the Social Bookmarking guide and the Social Networking guide. It breaks down terms like SEO and really helps you figure out your strategy.

4) I'm starting to hear that some of my co-crafters are selling better there than they are on Etsy. That means that the traffic I wasn't getting over there, the reason I abandoned my paid account, is starting to show up. To be fair, I wasn't putting much into my Artfire shop then, so that had to have had a lot to do with it.

5) If I can get my production up, and I list 60 items a month, this account has already paid for itself in 20 cent Etsy listing fees, with no sales. No listing fees, no percentages of your sales going to anyone. Just you. Are you giving Etsy or eBay $12 a month?

6) Rapid cart makes it really easy and handy to sell on your own website or blog with hardly any fuss on the part of the buyer.

7) If I refer 10 people for paid accounts, my $12 monthly fee vanishes, and I am selling for absolutely free.

Which, of course, brings me to the plug: if you're NOT selling on Artfire, try it out with me by clicking the little picture at the top of this post, then get your friends to sign up so you can get it for free too.

5 comments:

Liv'nGood Jewelry said...

I've said it before...the best selling site ever will have Artfire's seller tools, Etsy's traffic, and 1000markets' look & feel.

Athena's Armoury said...

I'm with you Deanna: I love what Artfire is doing! Once traffic picks up to where Etsy is, I'll be thrilled. I was lucky enough to get a free account, so selling there is simply awesome for me: the only fees I have to deal with are through Paypal. I really have to get my act together and focus on playing around with my shop and come up with some new listings, though...

Asfand Mudassir said...

Best seller must have Artfire

FishHawk said...

"You've Got Maille" has been included in this weeks A Sunday Drive. I hope this helps to attract even more new visitors (not to mention customers!) here.

http://asthecrackerheadcrumbles.blogspot.com/2010/01/sunday-drive_24.html

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